ATLAS OBSCURA
Atlas Obscura is a travel site that only promotes the world’s most unusual, odd, or macabre attractions. I did concept and copywriting on this campaign for Texas Creative Portfolio 3.
Art Director: Meredith Macnoll
Art Director: Meredith Macnoll
Insight: People take trips to new places but don’t really use it as an opportunity to see new things.
Strategy: What’s Wrong With You?
There’s just something about staring up at a globally recognized monument, knowing your feet are rooted where thousands of others have stood. Something just… completely basic. You’re choosing to spend your limited time on Earth staring at a hunk of metal and stone that you knew everything about before they even made you put your tray-table back up. The world is wide and full of wonder, so why aren’t you looking for it?
Strategy: What’s Wrong With You?
There’s just something about staring up at a globally recognized monument, knowing your feet are rooted where thousands of others have stood. Something just… completely basic. You’re choosing to spend your limited time on Earth staring at a hunk of metal and stone that you knew everything about before they even made you put your tray-table back up. The world is wide and full of wonder, so why aren’t you looking for it?
FAKE ADS︎︎︎
Atlas Obscura buys domain names, runs ads for them, and sends you to a fake site where you discover something better than you intended.
TRIPADVISOR TAKEDOWN︎︎︎
We know these places are overrated, are we aren't afraid to tell you that. On our TripAdvisor account, we'll make our opinions loud and clear.
OOH:
OFF THE BEATEN PATH︎︎︎
It can be hard to take the road less traveled, so we're making it obvious where that road begins.
SPOT︎︎︎
PRINT ADS︎︎︎
BILLBOARDS︎︎︎
EXTENSION:
SCRAPBOOK OBSCURA︎︎︎
Log in with Facebook or Instagram and let our algorithm read all of your geotags to tell you how basic a traveler you are.
TIMES SQUARE TAKEOVER︎︎︎
We don’t know why you’re wasting your vacation at
Times Square, but we’ll do everything possible to open your eyes to all that you're missing.