You’re busy. I’m busy. Who isn’t busy? Here’s my highlights reel. A quick snack if you don’t have time for the meal. If it’s not ideal to listen to my whole spiel-- then I should stop before this gets too long.

McConaughey’s Assistant - Twitter︎︎︎

Client: The University of Texas at Austin’s Information Security Office

Challenge: Promote National Cybersecurity Awareness Month to students and teach them cyber-safety best practices.

What I Did: I thought up and co-wrote a choose-your-own-adventure style thread on Twitter, where the user has to protect UT’s treasure, Matthew McConaughey, from getting hacked by making good privacy choices.

︎ Won an Addy from the Austin Ad Federation - Bronze - Single Execution
︎ Won the University Excellence in Communication Award from UT’s Comms Department

Ode to the Oracles - Print Ads︎︎︎

Client: Meridian Hive via Texas Creative

Challenge: Create an insight-based creative strategy for marketing Meridian Hive mead to a consumer segment that doesn’t know mead is a thing you can buy in the modern age. 

What I Did: I did creative strategy and copywriting on the whole campaign. These are the print ads from that campaign.

︎ Won an Addy from the Austin Ad Federation - Gold - Copywriting


︎ Ode to Honorable Himbo

King of the cooler

He’s happy to provide

What he lacks in reasoning

He makes up in his stride

Any discreet worry

To him you should confide
“Fear not lass, they’ll catch these hands. I shall be outside.”

︎ Ode to Candid Clubber

Bottle blonde
Slumped against the bathroom stall

Call out all your struggles
She emerges with your call

With a rush of clarity

She doesn’t hesitate at all
“Precious, leave the lad, his staff sounds wretched small.”

︎ Ode to Solo Shuffler

Solitary dancer

All others seated in a lull

Carefree fancy footwork

Still he picks up your earful

He spins and dips

Then gives your arm a gentle pull
“Set down the wings my dear, lest ye want to hurl.”

Zombies, Run! - TV Campaign︎︎︎

Client: Zombies, Run! via Texas Creative

Challenge: Create an insight-based creative strategy for marketing a jogging app that encourages you to run by making you the star of a zombie apocalypse story. 

What I Did: I did creative strategy and copywriting on the whole campaign. These are the TV spots from that campaign.

︎ Won an Addy from the Austin Ad Federation - Bronze - TV Advertising Campaign

Zombies, Run! - Posters︎︎︎

Client: Zombies, Run! via Texas Creative

Challenge: Create an insight-based creative strategy for marketing a jogging app that encourages you to run by making you the star of a zombie apocalypse story.

What I Did: I did creative strategy and copywriting on the whole campaign. This is a series of headline-only posters from that campaign. 

︎ Won an Addy from the Austin Ad Federation - Bronze - Copywriting