CROCKPOT
The slow-cooker of great fame.
I did creative strategy and copywriting on this campaign for Texas Creative Portfolio 4.
Art Director: Meredith Macnoll
I did creative strategy and copywriting on this campaign for Texas Creative Portfolio 4.
Art Director: Meredith Macnoll
Strategy: Whatcha chewing on?
The best conversations are had while preparing and enjoying food. It’s when we catch each other up on our lives, swap gossip, and have laughs. Lighthearted convo is all well and good for Rachel Ray’s 30-minute-meals, but anything deeper needs to be taken slower. Let Crockpot do the work for you. After all, making tough things tender is Crockpot’s specialty.
The best conversations are had while preparing and enjoying food. It’s when we catch each other up on our lives, swap gossip, and have laughs. Lighthearted convo is all well and good for Rachel Ray’s 30-minute-meals, but anything deeper needs to be taken slower. Let Crockpot do the work for you. After all, making tough things tender is Crockpot’s specialty.
SPOT (SOCIAL MEDIA)︎︎︎
CROCKTALK︎︎︎
Your new favorite Netflix series.
PRINT︎︎︎
INSTAGRAM︎︎︎
PRODUCT EXTENSION︎︎︎
Limited edition Crockpots with dry-erase panel to announce dinner’s discussion topic. Each one comes with a mini-cookbook featuring themed meal ideas depending on the conversation’s vibes and number of guests.
