CROCKPOT


The slow-cooker of great fame. I did concept and copywriting on this campaign for Texas Creative Portfolio 4.

Art Director:
Meredith Macnoll



Strategy: Whatcha chewing on?

The best conversations are had while preparing and enjoying food. It’s when we catch each other up on our lives, swap gossip, and have laughs. Lighthearted convo is all well and good for Rachel Ray’s 30-minute-meals, but anything deeper needs to be taken slower. Let Crockpot do the work for you. After all, making tough things tender is Crockpot’s specialty.



PRODUCT EXTENSION︎︎︎


Limited edition Crockpots with dry-erase panel to announce dinner’s discussion topic. Each one comes with a mini-cookbook featuring themed meal ideas depending on the conversation’s vibes and number of guests.




CROCKTALK︎︎︎


Your new favorite Netflix series.




PRINT︎︎︎






SPOT (SOCIAL MEDIA)︎︎︎







INSTAGRAM︎︎︎