MERIDIAN HIVE


Meridian Hive is an Austin-brewed mead (which is a cross between beer and wine, made of honey.)

I did creative strategy and copywriting on this campaign for Texas Creative Portfolio 3.

Art Director: Maria Garza



Insight: People gain a certain wisdom when they’re drunk.

Strategy: Open Yourself.

Mead is so pure and mystical that it channels your inner oracle, clears your mind of conscious thought, and opens you to the Gods’ messages.



SPOTS︎︎︎






PRINT ADS:

ODE TO THE ORACLES︎︎︎


︎ Won an Addy from the Austin Ad Federation - Gold - Copywriting



︎ Ode to Honorable Himbo
King of the cooler
He’s happy to provide
What he lacks in reasoning
He makes up in his stride
Any discreet worry
To him you should confide
“Fear not lass, they’ll catch these hands. I shall be outside.”

︎ Ode to Candid Clubber
Bottle blonde
Slumped against the bathroom stall
Call out all your struggles
She emerges with your call
With a rush of clarity
She doesn’t hesitate at all
“Precious, leave the lad, his staff sounds wretched small.”

︎ Ode to Solo Shuffler
Solitary dancer
All others seated in a lull
Carefree fancy footwork
Still he picks up your earful
He spins and dips
Then gives your arm a gentle pull
“Set down the wings my dear, lest ye want to hurl.”



CAN REDESIGN︎︎︎




TWITTER ADVICE COLUMN︎︎︎


For the answers you need, we’re providing a direct line to the oracles.
@ us and ask away...




PREDICTIONS COASTERS︎︎︎


Moisture-activated paper coasters distributed at bars that reveal
your fate when your drink condensates.




MEAD BUBBLE

READING GUIDE︎︎︎


Pour your mead into a glass, wait for the oracles to
manifest - use the guide to help you determine your fate.