We created this campaign following a brief from the One Club Young Ones Awards 2021. I did concept and copywriting on this campaign for Texas Creative Portfolio 4. 

Art Director:
June Chen

Goal:  Think of creative ways to encourage shoppers to come back to stores in a world almost done with COVID, but not quite. 

Strategy: The Transparency Pact

10 months into a life-altering era, local businesses have had plenty of time to work out the best ways to keep their customers safe. The problem now is figuring out who is really dedicated to that goal, and who’ll let any asshole in their store with their nose hanging out of their mask.

We want to create a hallmark for businesses devoted to CDC guidelines, making it easier for customers to know who they can trust. When they’re sure it’s All Clear, they’ll be flooding back.